The Tattoo Shop front page can be a simple static Front page that can be set up inside Settings / Reading as described in this tutorial or a set of front section widgets. Demo uses all front page widget areas to display the Tattoo Shop content as shown below.
Front Section 1: Text widget
Front Section 2: Text widget
Shortcode inside this widget content requires you to have WooCommerce plugin activated and populated with appointable products from WooCommerce Appointments.
Front Section 3: Text widget
Front Section 4: Text widget
Instagram photos inside this widget content are provided by Instansive online embed tool. If you are looking for responsive Instagram widget, this is a very simple tool that pulls photos from your account or any other Instagram account.
Site Footer 1: Text widget
Site Footer 2: Simple Social Icons widget
How to Customize Front Sections?
Front sections appearance can be fully customized using the WordPress customizer. You can adapt all text color, tink color, section background color, add image as background or even add video backgrounds as you can see in this demo. You can position section widgets to center, left and right. Left and right alignment pushes widgets to the side. You can also choose to stretch section height to meet user screen height and also fix image/video background, which adds a simple parallax effect for more dynamic appearance.
To use video as background, you only need to paste link to video file to Background Video input field. If you want to test it out before you add your own video, insert this video file link (also used in theme demo on Front Section 1): http://balinesetattoomiami.com/wp-content/uploads/2014/04/balinese-tattoo-miami-bg.webm